Here are the top reasons people DON’T visit your website:
Here are the reasons people DO visit your website:
Companies get so wrapped up in selling their company or history they forget to solve the visitor's problem. When you walk into a BestBuy (The very mention of that name will definitely date this post one day) the employees don’t walk up to you and talk about the history of BestBuy, telling you how many people work there, or how many locations they have. They walk up and say, “May I help you with something?”. And you answer with, “Yeah, I’m looking for a…” or “Yeah, I’m having this issue with my…”. So, why do we put the “About Us” link first in our navigation? Or, why is the first message in the header of our website “Serving the local citizens of Atlanta for over 30 years.”? Here’s a hint. That doesn’t solve the visitor’s problem. That would solve my problem if I was thinking to myself, “Wow, if only I could find a company that’s been serving Atlanta for over 30 years all of my problems would be solved!” Which, I’ve never said by the way.
Since the beginning of time, humans have been fighting to thrive and survive. We had problems that caused us to get sick, die, or just be uncomfortable. Mankind is constantly evolving and trying to find solutions. Seeing pictures of your corporate outing may help share a bit about corporate culture. I get that. But, it shouldn’t be one of the main things you use to help me thrive or survive. How are you going to make my life better!?
Here are a couple of WEbsite design tips:
Most of these things are easy fixes on your current site. I can almost guarantee that none of this is a surprise to you. You’re probably saying “duh” after each point. And yet it’s still mind-blowing to me how many companies out there still focus on themselves before they focus on the customer.
Here’s my last question.
Would you buy from you because your company was started in 1941? I didn’t think so.
Small businesses and entrepreneurs need some love too. Branding and marketing your business isn't easy. It takes time and knowledge. Sometimes it just takes a little hand holding. Click the image below if you'd like to schedule a time to talk about what you have going on.
Multiple is a strategic design firm specializing in brand and digital marketing strategy, consulting, and execution.
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