Ohhhhhh, the naming game. It's one of the hardest things we do.
Think about it! We put so much care into what we name our kids because we know that’s going to be their name for life. We think about the heritage, how kids can make fun of it, and how it sounds with our last name.
But, when it comes to naming our businesses, I’ve seen so many people quickly pick a name and move on.
This is a mistake.
Things to consider when naming your business
Be patient. Naming is hard. It feels like everything has been taken. Be intentional.
Warby Parker Cofounder Neil Blumenthal says it took his team six months and 2,000+ options to find the perfect name.
Tips to finding a good business name
Name Brainstorm tools
Remember, your name will represent your brand. When people see or hear you name, what will it represent? Be patient. Be disciplined. Keep grinding.
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Multiple is a strategic design firm specializing in brand and digital marketing strategy, consulting, and execution.
Contact us if you'd like to learn a lil bit more about what we do and how we do it.