Video is rocking the online world more now than ever. Live video is a big part of that.
There are some barriers (or perceived Barriers) to entry for video
Sidenote: There’s a cool resource where you can see the amount of video being consumed! Click here to download the Ooyala Video Index 2018.
Let’s talk about how live streaming video can take care of these barriers.
Budget - You need not use expensive, fancy equipment anymore. Our phones have cameras that perform just as well as some cameras out there.
Time - We all have WiFi enabled phones which enables us to upload video to our channels in a matter of seconds.
Talent - Don't worry about super polished videos anymore. Authenticity is what we all want. Be real. Be you.
ROI - We have access to social channels to leverage our audience. If we don’t have an audience, we can work on growing that.
Resources - Use natural light, a simple mic that plugs into your phone (or your headphones that came with your phone), your arm to hold the camera (or a cheap tripod), and start filming! There are some rules of engagement I’ll list below.
Rules for engagement
Psychologically, live video streaming can capitalize on 2 things.
Here are the main types of streaming videos and how you can use each one:
Here's a slide from the presentation for reference as well.
When should you use each one?
It really depends on where your lead or customer is in their buying journey. Also think about where your audience spends time, what is your brand persona, and how can you leverage the particular video in the future.
Solid session. I’ve started using more videos (yes, even live videos) and I’ve seen an uptick in engagement on my channels.
How ‘bout you? Does live video hold a place in your marketing heart?
In addition to the clients we have served for many years, and continue to serve, I've started consulting (mentoring) small businesses in need of some direction. I own a small business. I get it. I want to empower the "little fish with big dreams" to develop their strategy, clarify their message, and build their brand.
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