There are 2 main reasons I hear about why people aren't using video marketing.
These are not good reasons.
It used to be more difficult. It took a lot of time and it was expensive. Not anymore.
I’m not going to waste your time regurgitating the same facts everyone else does about the importance of video. I’ve been working on how to be more effective with video myself. I get it, and I’m sure a lot you do as well. If you're not on video, you're missing out.
There are 5 types of videos you should be doing
1 Myth and 1 Bad Habit
First, the myth. "Your videos should only be 2 minutes max!"
The 2 min rule is crap. Make them as long as they need to be but as short as they can be. Simon Sinek’s “why” video is 18 minutes long and it’s been seen millions of times. Just don’t suck.
Now, the bad habit. Don’t film commercials.
When a YouTube video starts, and a commercial plays at the beginning, how often do you watch the whole thing? How often do you watch commercials on TV? No one wants to see your commercial.
Understand the idea behind “Wants vs. needs.” You think I need something, but what do I actually want? There’s a really cool tool out there that can help. Answer The Public aggregates all of the questions from the web and puts them into a nice little infographic. You can use this to see what some of the top questions are around a certain topic.
Preparation and Scripting
Introducing the APP method:
Use this when starting out your video process to get in the habit of addressing common problems and hooking the audience. The 3 statements are:
SOME EXTRA TIPS
Just go for it
You can do it. Don't try to be perfect. Try to be good.
I have good news and bad news. Ready for the bad news? We are all media companies. Now, the good news. We are all media companies.
Get out there and put that face on camera.
Multiple is a strategic design firm specializing in brand and digital marketing strategy, consulting, and execution.
Contact us if you'd like to learn a lil bit more about what we do and how we do it.