Want to learn what $30,000 in social media video spend taught the team at Animoto? They ran several tests in order to help understand what works and what doesn’t.
I was in a session listening to Jason Hsiao (Twitter or Linkedin) from Animoto. He was definitely one of the better presenters I heard at the Inbound Conference this year. Super genuine, authentic, and data-driven. He wasn’t trying to sell anything, just stuck to education and information. Ok, yes, he showed a quick screen grab of his product at the end, but that’s ok with me.
What were they testing?
Let’s dive in.
Do different social platforms differ when showing the same video?
Answer: Tailor your strategy for different platforms.
Are social videos better for B2B or B2C?
Answer: It depends.
Is social video only good for awareness?
Answer: Yes, but...
Here are which videos fit which stage in the buyer’s journey.
At each stage of the funnel, social video ads all performed better than paid search and banner ads. Check out the slide from the presentation below to see the numbers.
Should you be using emotional videos or informational videos?
There are many people that will say to make your audience laugh or cry with every video. If you don’t, it’s not effective. Both things are super difficult to accomplish. Instead, do what’s right for your audience and for your brand. He put up another slide based on their research and the effectiveness of each type of video during the buyer’s journey.
Think about the left brain (analytical) vs right brain (creative).
Here are a Social video advertising few best practices:
Oh! And make sure you check out Animoto. It's pretty awesome! Create videos using your own footage or stock using their drag and drop editor. And, it's super affordable.
Social media strategy isn't just for the big boys. Small businesses and entrepreneurs need some love too. Stop wasting time and energy on social media. That's what you're doing if you don't have a plan. Click the image below if you'd like 6 free templates and some best practices to get you started!
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